Freelance Graphic Designer (Brand Design)

Location: Springfield, PA

Company

hirify.global is implementing a new brand visual identity across internal and external organizational touchpoints.

What you will do

• Lead implementation of the new visual identity across internal and external channels, assess existing materials, evolve standards, and ensure consistent brand application.
• Create scalable templates, reusable design components, visual standards, and frameworks for presentations, reports, digital content, social media, events, and communications.
• Produce high-quality print, digital, presentation, social, and event materials while balancing strategic thinking with hands-on execution.
• Build and manage the visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.
• Establish documentation, governance, asset libraries, and processes that support long-term brand maintenance and extension.

Requirements

• 7+ years of experience in brand, visual, or graphic design.
• Portfolio submission required, demonstrating brand implementation, design expertise, and versatility across multiple touchpoints, channels, and formats.
• Expertise in typography, layout, composition, and information design.
• Experience developing design systems, templates, standards, and reusable frameworks.
• Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
• Advanced PowerPoint design and template-building experience.
• Advanced knowledge of Figma.
• Ability to balance strategy, creativity, and production execution.
• Strong organization, project management, and attention to detail.

Nice to have

• Experience supporting a rebrand or visual identity rollout.
• Experience in consulting, professional services, B2B, technology, executive education, or corporate communications.
• Motion graphics experience.
• Experience managing digital asset libraries.
• Experience working with executive audiences.
• Experience building systems for both designers and non-designers.

Culture & Benefits

• Work combines strategic thinking with hands-on design execution.
• The role involves navigating ambiguity and influencing stakeholders through creative judgment.
• The design work is intended to be visually compelling, practical, scalable, and sustainable.
• Success includes consistent brand expression, robust template and asset libraries, guidance for teams, and a roadmap for future implementation.