Content Creator (Fashion)

Location: Hybrid, New York, NY, US

Salary: $102,000–$165,000 annual

Company

hirify.global is a retail company offering fashion merchandise through hirify.global Rack and other channels.

What you will do

• Concept, produce, shoot, and edit social-first hirify.global Rack content across Reels, carousels, TikToks, Threads text-only formats, YouTube Shorts, Pinterest pins, static images, and short-form video.
• Support Tier 3 always-on output and contribute to Tier 1 and Tier 2 campaign production with the Senior Content Producer.
• Translate real-time trends, drops, and store moments into intentional channel content while maintaining the Rack editorial voice.
• Capture in-store content using iPhone and mirrorless rigs, including lighting and audio in dynamic environments, with same-day publishing capability.
• Direct influencers and internal creators on set, on the street, and on the fly; write copy and supers for content.
• Drive adoption of generative AI tooling, contribute to the editorial point of view, share feed insights, and coordinate product priorities, messaging, promotions, and business needs cross-functionally.

Requirements

• Bachelor’s degree in marketing, communications, film, design, or a related field, or equivalent demonstrated experience.
• 5–7 years of experience delivering social-first content end-to-end at a brand, publisher, or agency.
• Fluency in Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects.
• Native social editing experience with CapCut and Edits.
• Experience shooting with iPhone and mirrorless equipment in stores, including lighting and audio capture in dynamic environments.
• On-camera direction and casting skills, plus the ability to capture and edit content on the fly and on-device.
• Experience with Figma, Photoshop, and Canva for static layouts, as well as Sprout or native social schedulers.
• Working knowledge of generative AI tools including Firefly, Runway, and ElevenLabs.
• Demonstrated decision quality, complexity management, action orientation, innovation, collaboration, customer focus, and effective communication.

Culture & Benefits

• Hybrid work in New York City with a focus on operational excellence and timely delivery.
• Medical, vision, dental, retirement, paid time away, life insurance, and disability benefits.
• Merchandise discount, employee assistance resources, holidays, and PTO accrual.
• Potential eligibility for performance-based incentives or bonuses; eligibility varies by location, job level, classification, and length of employment.