PR Manager AU/NZ

Location: Sydney, Australia. Hybrid role with required office presence in Sydney on Tuesday, Wednesday, and Thursday; Monday and Friday are optional, with occasional additional attendance required. Candidates must live within a commutable distance.

Company

hirify.global is an independent podcast company building a marketplace that connects podcast creators, advertisers, and listeners across podcast apps and listening platforms.

What you will do

• Execute local PR initiatives and campaigns aligned with business goals and global communications frameworks.
• Build relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment, and business.
• Identify local stories, craft targeted pitches, distribute press releases and announcements, and generate earned media coverage.
• Monitor news and industry trends, support reputation management, and track PR performance, reach, sentiment, and share of voice.
• Support executive thought leadership by preparing pitches, opinion pieces, speaking opportunities, briefing materials, talking points, and media preparation.
• Create social content when required, collaborate with marketing, sales, commercial, and creative teams, and support conferences, festivals, product launches, and commercial showcases.

Requirements

• 3–5 years of experience in public relations, media relations, or communications.
• A solid foundation of media contacts or demonstrated ability to build connections across technology, advertising, entertainment, business, and podcasting media.
• Proactive, high-energy approach to pitching stories, securing coverage, and following up with media.
• Ability to manage multiple fast-paced projects, prioritise effectively, and work within budget.
• Strong writing skills and proven experience producing press releases, executive talking points, briefing documents, pitches, and social copy.
• Ability to identify compelling angles from data and research and translate brand news into engaging content.
• Self-motivated, adaptable, and comfortable working independently as the local PR coordinator while collaborating closely with global brand and local commercial teams.
• Genuine enthusiasm for podcasting, digital culture, media, and advertising.

Nice to have

• Experience working within or with PR or communications agencies.

Culture & Benefits

• Trust-based and flexible working environment with a hybrid Sydney office schedule.
• Inclusive and equal-opportunity workplace.
• Emphasis on autonomy, continuous improvement, and employee wellbeing.
• Global organisation with remote teams and an open, caring, and collaborative culture.