Paid Media Coordinator (Performance Marketing)

Location: Mexico City, Mexico

Company

hirify.global operates a Dasher marketplace and growth marketing organization focused on acquiring and engaging delivery couriers across multiple regions.

What you will do

• Own quality and accountability for Dasher paid acquisition campaigns, including campaign builds, audits, optimizations, geo-targeting updates, change logs, QA, and tracking validation.
• Lead pacing documentation, anomaly reviews, backlog management, and prioritized action plans for the Media Ops and Creative Strategy teams.
• Manage relationships and escalations with publisher and vendor partners including Meta, TikTok, Snapchat, Google, and Reddit.
• Own the testing and experimentation roadmap, including alpha/beta assessments, incrementality tests, A/B creative tests, bidding algorithm tests, and test readouts.
• Oversee weekly and monthly reporting, dashboards, budget reallocations, subchannel budget deployment, and media strategy.
• Coordinate media, creative, and analytics stakeholders; coach Senior Associates; and synthesize CANZ regional learnings for the broader Dasher Performance Marketing team.

Requirements

• 5+ years of experience in performance marketing, paid search, and paid social, including senior individual-contributor experience such as Senior Associate or Specialist; programmatic experience is a plus.
• Hands-on experience with media buying, campaign optimization, and creative testing in an agency or in-house environment.
• Experience owning relationships with publisher and platform partners, including escalating and resolving issues.
• Experience designing and overseeing experimentation roadmaps involving A/B testing, incrementality, and bidding algorithm tests, including complex tests.
• High proficiency in Excel or Google Sheets and strong familiarity with CPA, CPC, CVR, CTR, and LTV metrics.
• Ability to prioritize and coordinate work without formal reporting lines and provide clear direction for a small team.
• Clear communication skills with technical and non-technical stakeholders and confidence representing the team's work to managers and cross-functional partners.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience working with multi-sided marketplace businesses.
• Programmatic marketing experience.

Culture & Benefits

• Based in Mexico City as part of the founding leadership layer of the local office.
• Collaborative work across media, creative, analytics, performance marketing, and senior leadership teams.
• Direct reporting to the Manager, Dasher Performance Marketing in Mexico City.