Performance Marketing Manager LATAM

Location: Hybrid in Ciudad de México, CDMX, Mexico

Company

Factorial is an all-in-one HR software company that helps SMEs automate HR workflows, centralize employee data, and make better business decisions. The company serves customers in more than 60 countries and has over 900 employees across offices in Barcelona, Brazil, Mexico, and the United States.

What you will do

• Own and optimize paid acquisition channels including Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms for the Mexican market.
• Develop performance strategies focused on qualified pipeline, cost per deal, customer acquisition, and MRR growth.
• Partner with the Mexican Sales Development team to improve lead quality and optimize full-funnel conversion.
• Build and execute a test-and-learn roadmap covering bidding strategies, targeting, messaging, and ad formats for the Mexican audience.
• Collaborate with CRO and Content teams to improve landing pages, ad creatives, and conversion rates.
• Analyze campaign performance, connect marketing investment to closed-won deals and recurring revenue, test new acquisition channels, and maintain accurate performance reporting and attribution.

Requirements

• 3–5 years of experience in performance marketing, ideally in SaaS, B2B, or lead-generation environments.
• Strong hands-on expertise in Google Ads, LinkedIn Ads, Meta Ads, and GA4.
• Proven experience scaling paid acquisition campaigns while improving efficiency and business outcomes.
• Data-driven mindset with the ability to translate campaign performance into actionable growth strategies.
• Experience with ad copywriting and a strong understanding of creative performance and audience testing.
• Commercial mindset and ability to connect marketing metrics with pipeline, customer acquisition, and revenue.
• Proactive, self-driven team player able to work in cross-functional and international environments.
• Professional fluency in English.

Culture & Benefits

• High-growth, multicultural, and friendly environment.
• Language exchange program.
• Grocery vouchers, breakfast, snacks, and free coffee and tea.
• Private health insurance including nutrition and therapy support.
• Wellhub gym benefit.
• Hybrid work model and shorter Fridays.