Paid Media Associate Manger

Location: Mexico City, Mexico

Company

hirify.global operates a Dasher delivery marketplace and supports paid acquisition programs for couriers across multiple regions.

What you will do

• Own quality and accountability for Dasher paid acquisition campaigns, including campaign builds, audits, channel optimization, geo-targeting updates, change logs, QA, and tracking validation.
• Lead pacing document and backlog management, converting pacing and anomaly reviews into prioritized actions.
• Manage relationships, escalations, and issue resolution with Meta, TikTok, Snapchat, Google, Reddit, and other publisher or vendor partners.
• Own the testing and experimentation roadmap, including alpha and beta assessments, incrementality tests, A/B creative tests, and test readouts.
• Oversee weekly and monthly reporting, dashboards, budget reallocation recommendations, and subchannel budget deployment.
• Coordinate media, creative, and analytics teams, coach Senior Associates, and synthesize CANZ regional learnings for the broader Dasher Performance Marketing team.

Requirements

• 5+ years of experience in performance marketing, paid search, and paid social; programmatic experience is a plus, including senior individual-contributor experience before taking on broader accountability.
• Hands-on experience with media buying, campaign optimization, and creative testing in an agency or in-house environment.
• Experience owning relationships with publisher and platform partners such as Meta, TikTok, Snapchat, and Google, including escalating and resolving issues.
• Experience designing and overseeing experimentation roadmaps involving A/B tests, incrementality tests, and bidding algorithm tests.
• High proficiency in Excel or Google Sheets and strong familiarity with CPA, CPC, CVR, CTR, and LTV metrics.
• Ability to prioritize and coordinate the work of others without formal reporting lines and provide clear direction for a small team.
• Clear communication skills with technical and non-technical stakeholders, including representing the team's work to managers and cross-functional partners.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience working with multi-sided marketplace businesses.
• Programmatic marketing experience.

Culture & Benefits

• Work from the Mexico City office as part of the founding leadership layer of the local office.
• Collaborate across media, creative, analytics, performance marketing, and senior leadership teams.
• Partner with teams supporting acquisition programs across the U.S., Canada, Australia, and New Zealand.