Junior Manager, Paid Media

Location: Mexico City, Mexico; based in Mexico City (CDMX)

Company

hirify.global operates a Dasher Growth Marketing organization focused on growing and engaging its courier base through cross-channel acquisition programs.

What you will do

• Own quality and accountability for Dasher paid acquisition campaigns, including campaign builds, audits, channel optimizations, geo-targeting updates, change logs, QA, and tracking validation.
• Lead pacing documentation and backlog management by turning pacing and anomaly reviews into prioritized action plans.
• Manage publisher and vendor relationships with Meta, TikTok, Snapchat, Google, and Reddit, including escalations to vendors and Martech.
• Own the testing and experimentation roadmap, including alpha/beta assessments, incrementality tests, and A/B creative tests.
• Oversee weekly and monthly reporting, dashboards, budget reallocations, and subchannel budget deployment.
• Coordinate media, creative, and analytics teams; coach Senior Associates and synthesize CANZ regional learnings.

Requirements

• 5+ years of experience in performance marketing, paid search, and paid social, including senior individual-contributor experience before taking on broader accountability.
• Hands-on experience with media buying, campaign optimization, and creative testing in an agency or in-house environment.
• Experience owning relationships with publisher and platform partners, including escalating and resolving issues.
• Experience designing and overseeing experimentation roadmaps involving A/B tests, incrementality tests, and bidding algorithm tests, including complex tests.
• High proficiency in Excel or Google Sheets and strong familiarity with CPA, CPC, CVR, CTR, and LTV metrics.
• Ability to prioritize and coordinate the work of others without formal reporting lines and provide clear direction to a small team.
• Clear communication with technical and non-technical stakeholders and comfort representing the team's work to managers and cross-functional partners.

Nice to have

• Programmatic marketing experience.
• Experience with Web and App Tracking/Attribution.
• Knowledge of SQL.
• Experience working on multi-sided marketplace businesses.

Culture & Benefits

• Work as part of the founding leadership layer of the Mexico City office.
• Collaborate with Media Ops, Creative Strategy, analytics, performance marketing, senior leadership, and Associate Managers across other business lines.
• Support the growth and development of Senior Associates through prioritization, coaching, and quality feedback.