Marketing Manager (Fintech)

Location: Onsite in Tashkent, Uzbekistan. Working hours: 7:00 PM–3:00 AM Tashkent time, Monday to Friday.

Company

Citifuel provides comprehensive fuel-card services for truck drivers in the US, with operations across Uzbekistan, the US, and Canada.

What you will do

• Develop and execute marketing strategies to acquire fuel-card holders, including owner-operators, small fleets, and dispatch companies.
• Manage digital channels, including Meta and Google Ads, SEO/SEM, email, SMS, social media, YouTube, TikTok, forums, and trucker podcasts.
• Build partnerships with fuel stations and networks, truck stops, carrier associations, and dispatch services.
• Organize participation in trucking trade shows and industry events, including MATS and other expos.
• Develop referral and bonus programs, create fuel-savings case studies and educational content, and promote the brand among truck drivers.
• Analyze CAC, conversion rate, and cardholder LTV; manage the marketing budget, optimize acquisition spend, monitor competitors and market trends, and coordinate with sales, customer support, designers, agencies, and freelancers.

Requirements

• 2–3+ years of marketing experience, ideally in B2B or B2C marketing for the US market.
• Strong English proficiency for working with the US market and audience.
• Hands-on experience with targeted advertising, social media marketing, email marketing, and basic analytics using Google Analytics and Meta Ads Manager.
• Understanding of the trucker audience, including owner-operators and small fleets, and how to reach them.
• Experience with CRM systems and marketing automation tools.
• Analytical mindset with the ability to work with data and draw conclusions.
• Negotiation skills and the ability to build partnerships.
• Creativity and the ability to produce engaging content for a niche audience.
• Self-driven, proactive, and able to manage multiple tasks simultaneously.

Nice to have

• Experience in trucking, logistics, fuel cards, or related fintech products.
• A degree in marketing, business, or a related field.

Culture & Benefits

• Official employment under the Labor Code of the Republic of Uzbekistan.
• Salary discussed individually based on interview results.
• Comfortable workplace in a modern office.
• Opportunities for professional and career growth.
• Opportunity to directly influence Sales Experience and key company processes.