Social Media Manager (TikTok Specialist) (Gaming)

Location: Mexico City, Mexico; hybrid, working 3 days per week from the hub

Company

Global video game and interactive entertainment company developing, publishing, and live-operating mobile, web, PC, and console games, including Pokémon GO.

What you will do

• Plan and execute content for Pokémon GO’s official social media channels, including copywriting, publishing, community engagement, performance tracking, and brand voice development.
• Generate and produce creative short-form video content for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms, including appearing on camera.
• Develop campaign, content, and video briefs covering creative direction, messaging, format, and cultural relevance.
• Monitor trends, digital behaviors, Gen Z and Gen Alpha audiences, internet culture, fandom dynamics, and platform ecosystems.
• Analyze social performance and player sentiment to improve content, engagement strategies, and campaign planning.
• Manage multiple concurrent projects independently, use agentic AI tools to improve workflows and reporting, and maintain stakeholder alignment across global and asynchronous teams.

Requirements

• 3+ years of experience managing social media for a consumer brand.
• Expert-level understanding of short-form video across TikTok, Instagram Reels, and YouTube Shorts.
• Experience independently creating social video content from concept through execution and confidence appearing on camera regularly.
• Excellent copywriting skills and a strong understanding of Gen Z and Gen Alpha audiences, emerging behaviors, fandom dynamics, internet culture, and platform ecosystems.
• Ability to build and use the latest AI tools to optimize workflows.
• Ability to engage directly with online communities and build relationships with fans and players.
• Self-starter mentality with the ability to manage a full workload, move between priorities and deadlines, work independently, make sound creative decisions, and deliver high-quality work with minimal oversight.
• Experience working with licensors or multiple brand stakeholders through creative review and approval processes.
• Strong English language skills.
• Proficiency with social media management and listening tools such as Sprout Social, Sprinklr, or similar platforms.
• Ability to remain adaptable, solutions-oriented, and effective in a fast-paced environment with changing priorities and limited advance notice.
• Experience collaborating through meetings, written communication, and asynchronous workflows.

Nice to have

• Social media management experience in gaming, entertainment, technology, or youth culture.
• Familiarity with Pokémon GO, the Pokémon franchise, mobile gaming, or gaming communities.

Culture & Benefits

• Hybrid work arrangement with 3 days per week from the Mexico City hub.
• Inclusive and supportive work environment committed to equal employment opportunities and respect for people from all backgrounds.
• Employment is subject to background checks after a conditional offer because the role accesses sensitive employee or customer information and company financial information.
• Work with a global organization whose teams and partners operate across more than a dozen countries.