Creative Design Team Lead (AI & Performance Marketing)

Location: Remote, Latvia; Riga listed as the location.

Company

hirify.global is a global IT marketing company delivering scalable customer acquisition solutions for B2C clients through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale an AI-driven Creative Design team from 3 to 6 people.
• Own production flow, task distribution, capacity planning, quality control, and deadline delivery.
• Set creative direction for concepts, hooks, visual angles, and performance marketing assets.
• Build the creative testing loop by tracking winners, analyzing failures, and converting performance data into new iterations.
• Track and test new AI models and tools, run R&D, and build prompt and style libraries.
• Partner with the Generative AI Pipeline Engineer and cross-functional teams to develop workflows, pipelines, presets, automation, and campaign creatives.

Requirements

• 5+ years of leadership experience managing creative or design teams in digital marketing.
• Ability to build clear processes, guide a team, resolve conflicts, remain proactive, and stay open to new approaches.
• Strong project management skills, including quality control, organization, and meeting strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative succeeds or fails.
• Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design pipelines.
• Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; ability to create photorealistic visuals, select suitable tools, and identify and fix artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid media channels, including how creative decisions affect CTR, CPA, and conversion rate.
• Fluent spoken and written English.

Nice to have

• Portfolio of performance marketing creatives and AI-generated photorealistic work, ideally including work shipped under the candidate’s leadership and its results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar.
• Experience creating visuals for North American audiences and understanding what looks native to US consumers.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work with flexibility to choose a productive and comfortable working location within the Latvia-based arrangement.
• Paid vacations and unlimited sick days.
• Learning support including the Free Books program, workshops, and conferences.
• Coverage for home-office equipment and furniture expenses.
• Medical insurance coverage and an allowance for a flexible fitness program.
• Regular team-oriented activities and social initiatives.