Engineering Manager – Commercial Technology (Salesforce)

Location: Sofia; hybrid model requiring staff to work onsite 50% of the time.

Company

hirify.global is a global news organisation whose Product & Technology teams build digital products and commercial platforms supporting more than one million digital subscribers.

What you will do

• Lead the engineering team responsible for the delivery, performance and continuous evolution of the Marketing & Commercial Data capability.
• Shape priorities, roadmaps, delivery plans and engineering capacity with Product, Programme, Technical Leads and business stakeholders.
• Lead, coach and develop engineers, administrators and specialists, including recruitment, onboarding, performance management and organisational change.
• Provide engineering leadership across architecture, risks, operational health, technical debt, observability, resilience, documentation and support models.
• Coordinate with Engineering Managers, Principal Engineers, Technical Leads, Commercial Platform and external technology partners.
• Lead the transition from Bloomreach and Marketo towards strategic Salesforce-based marketing and data capabilities while maintaining operational continuity.

Requirements

• Experience managing or leading software engineers in a collaborative engineering environment.
• Strong coaching, feedback and people-development skills, including experience helping engineers progress.
• Experience leading delivery across complex platforms or products and balancing programme delivery with operational responsibilities and long-term engineering priorities.
• Strong understanding of engineering practices for secure, resilient and scalable production systems.
• Experience supporting teams operating and continuously improving business-critical technology.
• Strong communication and stakeholder-management skills across technical and non-technical audiences.
• Experience partnering with senior technical leaders, architects or Technical Leads and working across Product, Engineering, Data, Programme and business stakeholders.
• Ability to navigate ambiguity, organisational change and evolving priorities.
• People-first leadership, empathy, emotional intelligence, ownership, accountability, pragmatism, sound judgement, curiosity and a commitment to continuous learning.
• Ability to create clarity in complex environments, remain calm under pressure and lead teams through challenging situations.

Nice to have

• Experience leading teams through significant platform or technology transformation.
• Experience with Salesforce, marketing technology, customer data platforms or enterprise SaaS ecosystems.

Culture & Benefits

• Inclusive, supportive and psychologically safe engineering environment focused on ownership, collaboration, continuous learning and shared accountability.
• Annual bonus scheme, 25 days of paid leave, life insurance and enhanced parental leave.
• 24/7 Employee Assistance Program, food allowance and Multisport Card.
• In-house and external training programs plus a dedicated budget for conferences and courses.
• Hybrid working with flexibility considered subject to role requirements and regular review.