Lead ASO Specialist (iGaming)

Location: Remote work is possible; relocation assistance is available for non-local candidates.

Company

hirify.global operates in the iGaming industry with a multilingual team and a focus on affiliate conferences and industry visibility.

What you will do

• Develop and implement ASO strategies for mobile apps.
• Launch apps from preparation and publication through install growth and monetization, managing the full app lifecycle.
• Analyze competitors, promotion strategies, app store creatives, and keyword optimization approaches.
• Run A/B tests, analyze results, and implement effective solutions.
• Use AI tools to optimize workflows, prepare materials, and improve team efficiency.
• Resolve app submission issues, bans, and rejections; build the ASO function, recruit and onboard specialists, and support team development.

Requirements

• Hands-on ASO experience in the iGaming field.
• Understanding of the full app lifecycle, from pre-launch preparation and publication to monetization and growth.
• Strong command of metadata, keyword research, and keyword optimization in Google Play and the App Store.
• Experience with ASO tools such as ASOMobile, ASO World, Sensor Tower, and similar platforms.
• Experience with Google Play Console and App Store Connect, including key metrics and app indexing principles.
• Knowledge of Google Play and App Store requirements and guidelines.
• Practical experience conducting and analyzing A/B tests.
• Ability to analyze competitors and identify growth opportunities.
• Understanding of incentivized traffic and bot traffic.
• Experience as a Team Lead, Department Head, Deputy Head, or Mentor.
• Ability to use AI tools to automate and optimize ASO team workflows.

Culture & Benefits

• Competitive salary with bonuses.
• Comfortable office with PlayStation and chill areas, with remote work possible.
• Private health insurance and corporate education.
• Relocation assistance for non-local candidates.
• Opportunities to attend leading affiliate conferences and develop public industry visibility.
• Minimal bureaucracy, fast decision-making, a multilingual team, employee well-being initiatives, company gifts, and corporate parties.