Global Marketing Manager, Clinical & Forensics

Location: Expected to be based in the USA; position also lists Alderley Park, United Kingdom, and London, United Kingdom. Ability to work in a standard office or remote environment. Domestic and international travel, including occasional overnight stays, is required.

Company

SCIEX is a hirify.global life sciences company developing mass spectrometry and capillary electrophoresis technologies for clinical, forensic, environmental, pharmaceutical and food-safety applications.

What you will do

• Own the global marketing strategy for the Clinical & Forensics Market Vertical Unit, including positioning, messaging, customer segments, target personas and go-to-market priorities.
• Lead demand-generation strategy, campaign themes, target audiences and creative direction in partnership with Marketing Operations and regional teams.
• Develop differentiated value propositions and messaging using market insight, customer feedback, competitive intelligence and campaign performance.
• Lead launch messaging and marketing readiness through the Launch Excellence process.
• Create sales-enablement content, campaign assets, customer-facing materials, evidence, presentations and training content.
• Partner with Product Management, Applications, Product Strategy, Commercial, R&D, Quality, Regulatory Affairs, Service, regional marketing and external partners to improve marketing effectiveness.

Requirements

• Bachelor’s degree in life sciences, marketing, business or a related field.
• Experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation.
• Ability to develop marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning.
• Experience creating demand-generation campaigns, measuring campaign impact, supporting product launches and developing sales-enablement materials.
• Ability to turn complex scientific and market information into clear customer-focused content.
• Strong project-management, communication and cross-functional collaboration skills.
• Ability to work effectively in a global, matrixed organisation and willingness to travel for customer, commercial and business activities.
• Ability to travel domestically and internationally, including occasional overnight stays, for customer visits, industry events and business meetings.
• Ability to work in an office or remote environment and use a computer and other office equipment for extended periods.

Nice to have

• Experience in clinical diagnostics, forensic toxicology, public health, regulated laboratory workflows, medical-device or in-vitro diagnostic environments.
• Experience with mass spectrometry or related analytical technologies, including scientific content development.
• Experience with global campaigns or digital marketing and with key customers, opinion leaders or external scientific partners.

Culture & Benefits

• Work within a global, matrixed life sciences organisation using the hirify.global Business System for disciplined execution and continuous improvement.
• Partner with cross-functional teams and external technology and scientific partners across global markets.
• Benefits include health care programs and paid time off.
• Work is available in a standard office or remote environment, with travel supporting customers and business activities.