Sr. Manager, Visual Merchandising - HOKA

Location: Shanghai, China

Company

hirify.global, supporting the HOKA brand in China.

What you will do

• Lead the overall HOKA China Visual Merchandising function, including creative VM and field VM teams.
• Build consistent and commercially effective brand experiences across flagship stores, DTC stores, wholesale partner stores, showrooms, event spaces, race expos, and seasonal campaign environments.
• Develop China VM general, seasonal, and campaign guidelines that translate global brand direction into locally relevant and executable solutions.
• Lead regional VM implementation across East, South, and North locations, including seasonal and monthly execution for flagship, landmark, key, and standard stores.
• Manage special visual projects such as store openings, sales promotions, race expos, media previews, and tradeshows, including concept proposals and onsite support when needed.
• Coordinate schedules, communications, reporting, budgets, agency sourcing, payment records, and accounting checks.

Requirements

• Senior leadership capability with strong cross-functional partnership and strategic thinking.
• Creative excellence and the ability to balance brand storytelling, consumer experience, and commercial needs for the China market.
• Strong SOP development, communication, project scheduling, reporting, and budget management capabilities.
• Ability to work closely with Global VE, Training, Merchandising, Retail, Wholesale, Construction, Marketing, Sales, Product, Purchase, store, dealer, and agency teams.
• Ability to develop and implement visual merchandising standards and guidelines aligned with global brand concepts and country-specific requirements.
• Ability to lead VM training for internal and external partners and maintain standards across stores, counters, outlets, and other distribution channels.
• Ability to support product presentation across footwear, apparel, and accessories.

Culture & Benefits

• Work within the HOKA China Visual Merchandising function and collaborate with the Global VE team.
• Partner with local and regional teams to create locally relevant brand storytelling and retail solutions.
• Support a broad network of flagship, DTC, partner, wholesale, showroom, event, and distribution environments.