Manager, SEM

Location: Toronto, Canada; hybrid remote working environment

Salary: CAD $77,837–$122,548.53 annually, plus discretionary bonus

Company

hirify.global is a digital bookseller and reading technology company offering eBooks, audiobooks, eReaders, and reading apps.

What you will do

• Manage and optimize global paid search campaigns across Google Ads and Microsoft Advertising.
• Run SEM programs for Devices, Kobo Plus subscriptions, and digital Content across multiple markets.
• Manage budgets, pacing, bidding, targeting, keywords, audiences, and negative keyword strategies.
• Build campaigns for promotions, product priorities, and key commercial periods across Search, Shopping, and PMax formats.
• Lead testing of ad copy, creative, audiences, bidding approaches, and landing pages.
• Report on performance and collaborate with Media, eCommerce, SEO, Analytics, Creative, agencies, and platform partners.

Requirements

• 4–6+ years of hands-on SEM or paid search experience, ideally in ecommerce, subscription, or consumer digital businesses.
• Deep expertise in Google Ads, including Search, Shopping/PMax, automated bidding, and audience strategies.
• Experience managing significant budgets across multiple products, markets, or geographies.
• Strong understanding of CPA, CAC, ROAS, LTV, contribution margin, conversion tracking, attribution, and performance reporting.
• Experience with GA4, analytics, troubleshooting, and SEO collaboration.
• Ability to work independently and operate directly in advertising platforms.

Culture & Benefits

• Casual startup-style environment focused on work-life balance, innovation, and professional growth.
• Flexible hours and hybrid working.
• Full benefits from the first day, including health, vision, dental insurance, PTO, VTO, and 3% RRSP matching.
• Unlimited sick days, four extended summer long weekends, and a lifestyle spending account.
• Work From Anywhere Program for up to 3 months or 90 days.
• Training budget, free Kobo device, weekly e-book or audiobook, parental leave top-up, and dog-friendly office.

Hiring process

• Qualified applicants will be shortlisted.
• Accessibility accommodations are available on request during the selection process.