Head of Performance Marketing

Location: Aarhus, Denmark; hybrid work

Company

hirify.global is a Danish platform for renting handpicked vacation homes across Europe, supporting both holiday guests and hosts.

What you will do

• Define the performance marketing strategy, KPIs, and budget across paid search, paid social, programmatic, and other channels.
• Manage and optimize campaigns across Google Ads, Meta, TikTok, and related advertising platforms.
• Build campaigns, conduct keyword research, test ad copy, and improve conversion across paid touchpoints.
• Measure campaign effectiveness, develop attribution models, and report performance metrics to leadership.
• Balance acquisition of guests and hosts while scaling established and new markets across Europe.
• Partner with product, data, and engineering teams to improve tracking, landing pages, measurement infrastructure, and conversion journeys.

Requirements

• Demonstrable experience developing and executing performance marketing strategies with measurable business results.
• Hands-on experience with Google Ads, Meta Ads Manager, and day-to-day campaign execution.
• Strong analytical skills and experience with web analytics tools such as Google Analytics 4, Meridian, and marketing mix modeling.
• Experience navigating complex attribution models and optimizing campaign performance.
• Practical understanding of marketing technology and AI tools.
• Ability to work in a hybrid setup in Aarhus, Denmark.

Culture & Benefits

• Key leadership role in a fast-growing, purpose-driven company with a unique product.
• Opportunity to build and shape a Scandinavian brand.
• Learning environment focused on AI tools and development.
• Flexible work environment in an office in Aarhus.
• Collaborative team of dedicated and passionate colleagues.

Hiring process

• Applications and interviews are conducted on an ongoing basis.
• Applicants should submit an application and CV.