6 дней назад
Senior Growth Specialist (DTC E-commerce)
Мэтч & Сопровод
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Описание вакансии
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TL;DR
Senior Growth Specialist (DTC E-commerce): Driving profitable customer acquisition across paid media, email, SEO, and affiliate channels for an international furniture brand with an accent on multi-market performance marketing, budget ownership, and data-led optimization. Focus on scaling campaigns across Meta, Instagram, TikTok, Pinterest, and Google Ads, building ROI forecasts, improving CAC and ROAS, and leading cross-functional growth execution.
Location: Copenhagen NV, Denmark
Company
is an international Danish DTC e-commerce furniture brand known for contemporary products including the TEDDY sofa, with sales across more than 25 markets.
What you will do
- Own the performance marketing strategy and execution roadmap across paid channels.
- Build and optimize campaigns across Meta, Instagram, TikTok, Pinterest, and Google Ads/PPC.
- Integrate paid media with email marketing, SEO, and affiliate channels to improve customer lifetime value.
- Analyze performance data, optimize budgets, and improve profitability, CAC, and ROAS.
- Develop business cases, forecasts, and ROI projections for new markets, channels, and campaigns.
- Lead collaboration with creative, product, operations, and finance teams while mentoring marketing specialists.
Requirements
- 6–8+ years of hands-on performance marketing experience in fast-growing international DTC e-commerce businesses.
- Expert experience running paid media campaigns across Meta, Instagram, TikTok, Pinterest, and Google Ads/PPC at scale.
- Strong analytical skills in data interpretation, ROI analysis, forecasting, and budget optimization.
- Deep understanding of email marketing, SEO, affiliate marketing, consumer behavior, and digital trends.
- Commercial mindset with the ability to balance growth against profitability and unit economics.
- Experience leading marketing teams or collaborating cross-functionally across international teams and time zones.
Nice to have
- Experience with furniture, interiors, or lifestyle brands.
- Familiarity with marketing automation platforms.
- Experience using AI to improve campaign performance and workflows.
Culture & Benefits
- Work within an international furniture company selling across more than 25 markets.
- Collaborate with teams across multiple countries, cultures, and time zones.
- Work alongside digital marketing, social media, creative, product, operations, and finance functions.
- operates showrooms in Copenhagen, London, Stockholm, Munich, Madrid, and New York.
Hiring process
- Submit an application and CV through the application form.
- Interviews are held continuously, with hiring planned as soon as possible.
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