Head of Retention (iGaming)

Location: Remote

Company

hirify.global is a global group of companies operating sports and casino brands since 2020.

What you will do

• Expand and manage the retention team and align KPI systems with business goals.
• Develop and optimize bonus programs to improve customer engagement and retention.
• Identify automation opportunities across CRM processes and campaigns.
• Analyze the customer base, develop hypotheses, and run A/B tests.
• Prepare and present performance reports to stakeholders.

Requirements

• At least 2 years of experience as a Head of Retention or CRM Lead in the betting or gambling industry.
• Strong knowledge of LTV, churn rate, DAU, ARPPU, and CAC metrics.
• Experience using data analytics to develop retention strategies.
• Experience managing teams and collaborating with cross-functional departments, especially Affiliate teams.
• Expertise in audience segmentation and automated CRM campaigns, including Bet2B CRM, Customer.io, and 360 nrs.
• Upper-Intermediate+ English proficiency in written and spoken communication.

Nice to have

• Experience building teams and processes from scratch.
• Experience working with VIP players and high-rollers.
• Experience managing remote teams.

Culture & Benefits

• Remote work with flexible working hours.
• Competitive salary paid on time and performance bonuses.
• Friendly, proactive team with minimal bureaucracy and no unnecessary reports or calls.
• 20 days of paid leave, 5 sick days, and public holidays off.

Hiring process

• Recruiter interview.
• Hiring manager interview.
• Job offer.