Senior Brand Manager (Crypto Sportsbook)

Location: Fully remote; Poland, Ukraine, or Europe

Company

hirify.global is a global crypto sportsbook and casino company operating across more than 15 countries with over 4,000 professionals.

What you will do

• Develop and execute brand promotion strategies to increase awareness and strengthen digital presence.
• Manage media placements with agencies, ad networks, publishers, influencers, and sponsorship partners.
• Coordinate advertising materials, creative briefs, production, placements, budgets, invoices, and forecasting.
• Track brand searches, reach, impressions, CPM, CAC, brand lift, and other top-of-funnel metrics.
• Conduct market and competitor research to identify advertising opportunities and alternative traffic sources.
• Prepare weekly and monthly performance reports with actionable recommendations.

Requirements

• 3+ years of experience as a Brand Manager or in a similar digital marketing role.
• Strong knowledge of digital marketing, display advertising, brand awareness, and top-of-funnel strategies.
• Experience negotiating with media agencies, ad networks, publishers, influencers, and sponsorship partners.
• Understanding of brand lift studies, Share of Voice, search volume, impressions, CPM, and blended CAC.
• Experience creating creative briefs with wireframes, storyboards, and copy hooks for banners, landing pages, and video ads.
• Proficiency with tools such as Similarweb, Brand24, Semrush, GA4, Google Search Console, Looker Studio, Power BI, or Tableau.

Culture & Benefits

• Vacation and sick leave allowance.
• Flexible benefits budget available from the first day.
• Training budget for professional development and upskilling.
• Team-building activities, events, and a work-life balance focus.
• Generation Program supporting the development of children within employees' families.