6 дней назад
AI-First Growth Marketing Lead — Sweden (Stockholm)
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Описание вакансии
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TL;DR
AI-First Growth Marketing Lead — Sweden (Stockholm) (AI-driven fintech growth marketing): Owning acquisition performance in Sweden across paid media, funnel optimization, and coordinated paid and organic search with an accent on gross profit, application volume, and AI-assisted execution. Focus on identifying funnel constraints, running measurable growth experiments, optimizing search efficiency, and aligning Marketing, Product, Tech, Sales, and Business Unit priorities.
Location: Stockholm, Sweden; strong in-office culture
Company
A fintech and martech scale-up using AI in daily marketing execution.
What you will do
- Own acquisition performance in Sweden across Google, Bing, Meta, and other relevant channels.
- Build acquisition strategies, allocate budgets dynamically, and scale channels that improve gross profit and application volume.
- Use AI to accelerate analysis, audience and messaging tests, and automated workflows.
- Identify and fix click-to-completed-loan-application funnel bottlenecks in partnership with Product and Tech.
- Coordinate paid search and SEO efforts to improve traffic, CPA, keyword coverage, and search efficiency.
- Collaborate with the Business Unit, Tech, Partner Managers, Sales, and Nordic teams on performance and commercial priorities.
Requirements
- 3–5 years of digital growth or performance marketing experience with strong results in Sweden.
- Proven experience improving CPA, gross profit, and other performance metrics.
- Strong Swedish performance copywriting and messaging skills.
- Fluency in Swedish and English.
- Experience with GA4, Excel or Sheets, and BI tools.
- Working knowledge of Swedish marketing and financial compliance.
Culture & Benefits
- Full performance ownership for Sweden with visible commercial impact.
- Outcome-focused Nordic team with rapid experimentation and continuous learning.
- AI is part of daily execution and operational improvement.
- Successful performance unlocks additional budget for scaling.
- In-office work with competitive salary, pension, and healthcare.
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