Sr. Product Marketing Manager (Media, Entertainment and Advertising)

Location: US-CA-Menlo Park, United States

Salary: $165K–$216.3K annually

Company

Snowflake provides a data, applications, and AI/ML platform for organizations across industries.

What you will do

• Co-own marketing strategy for Media, Entertainment and Advertising personas using customer and regional insights.
• Develop integrated campaigns and targeted sales plays that accelerate product adoption.
• Run scalable field-enablement programs, sales plays, and messaging that support pipeline and revenue outcomes.
• Lead cross-functional working groups across Account teams, Field Marketing, Technical Sales, Industry specialists, and Product Marketing.
• Translate Snowflake’s platform capabilities into business-value messaging for industry decision-makers.
• Measure program impact and drive continuous improvement through an analytical, data-driven approach.

Requirements

• 5+ years of experience in product marketing, solutions marketing, or go-to-market strategy.
• Experience in data, analytics, cloud, or AI/ML supporting the Media, Entertainment, or Advertising industry.
• Demonstrated success orchestrating cross-functional go-to-market programs across regions.
• Experience enabling large sales organizations with programs, sales plays, and business-relevant messaging.
• Strong collaboration, influence, communication, storytelling, and analytical skills.
• Willingness to travel up to 25% of the time.

Nice to have

• Experience developing regional or industry-specific campaigns that complement global priorities.
• BS/BA degree.

Culture & Benefits

• AI-native, experimental approach to work and problem-solving.
• Collaborative, inclusive, low-ego culture focused on trust and innovation.
• Emphasis on measurable customer impact and lasting business outcomes.
• Employees must follow confidentiality, security, and customer-data protection standards.