ASO Specialist (Mobile Gaming)

Location: Barcelona, Spain; hybrid model with at least 2 office days per week

Company

hirify.global is a mobile game studio within the Zynga and Take-Two Interactive family, creating social games for a global player base.

What you will do

• Research, define, and implement ASO strategies to drive organic growth for mobile games on the App Store and Google Play.
• Optimize and test visual assets, store listings, and creative content to improve conversion rates.
• Create content and creative briefs for content and art teams.
• Schedule and run tests across iOS and Android, including Custom Product Pages.
• Collaborate with marketing and product teams, coordinate in-game event promotions, and share actionable insights.
• Track performance metrics, analyze organic growth, and monitor competitors and ASO industry trends.

Requirements

• Proven experience with ASO and strong knowledge of ASO best practices from pre-release through live operations.
• Knowledge of the mobile gaming marketing landscape.
• Strong analytical skills, pattern recognition, and advanced Microsoft Excel proficiency.
• Ability to guide designers and copywriters, work independently, and communicate precisely.
• Ability to translate complex analysis into clear outputs for C-level stakeholders.

Nice to have

• ASO experience for mobile games.
• Experience with Apple Search Ads or other user acquisition networks.
• Knowledge of Looker, Tableau, data analysis, or statistics.

Culture & Benefits

• Hybrid work with a Barcelona office environment.
• 25 days of annual leave plus public holidays.
• Private medical, disability, and life insurance.
• Choice of an iOS or Android device, professional development budget, and employee stock purchase plan eligibility.
• Free English, Spanish, and Catalan lessons, Spotify Premium, and social events.
• Onsite gym, meals, specialty coffee, physiotherapist, and hairdresser.

Hiring process

• Applications should be submitted in English.
• Recruitment is conducted through official company email channels; interviews and offers are not made through third-party messaging apps.