ASO Specialist (Mobile Gaming)

Location: Barcelona, Spain; hybrid working model with attendance at the Barcelona office at least 2 days per week.

Company

hirify.global is a global interactive entertainment company developing and publishing mobile games as part of Take-Two Interactive.

What you will do

• Research and implement ASO strategies to drive organic growth for mobile games on the App Store and Google Play.
• Optimize and test visual assets, store listings, and creative materials to improve conversion rates.
• Create content and creative briefs for content and art teams.
• Schedule tests across iOS and Android, including Custom Product Pages, and measure their results.
• Collaborate with marketing and product teams, coordinate in-game event promotions, and share actionable insights.
• Track performance metrics, research competitors, and monitor ASO industry trends.

Requirements

• Proven experience and knowledge in ASO, including pre-release and live-ops best practices.
• Knowledge of the mobile gaming marketing landscape.
• Strong analytical skills and advanced proficiency in Microsoft Excel.
• Ability to communicate with and guide designers and copywriters while working independently and precisely.
• Ability to translate complex analysis into clear outputs for C-level stakeholders.
• English-language application and communication required.

Nice to have

• ASO experience for mobile games.
• Experience with Apple Search Ads or other user acquisition networks.
• Background in data analysis and statistical knowledge.
• Knowledge of Looker or Tableau.

Culture & Benefits

• Hybrid working model with at least 2 days per week in the Barcelona office.
• 25 days of annual leave plus public holidays.
• Private medical insurance, disability insurance, and life insurance.
• Choice of an iOS or Android device, professional development budget, and Take-Two Interactive employee stock purchase plan subject to eligibility.
• Free English, Spanish, and Catalan lessons, Spotify Premium, and social events.
• Onsite gym, breakfast, lunch, specialty coffee, physiotherapist, and hairdresser.