Brand Manager (iGaming)

Location: Anywhere; Europe

Company

International online gaming company offering sports betting and casino services, with a focus on personalized experiences and localized services for Latin American players.

What you will do

• Own and execute the brand strategy, positioning, tone of voice, and messaging.
• Develop and manage content strategies across social media channels.
• Create brand materials, presentations, partner decks, and brand guidelines.
• Work with influencers, KOLs, and crypto communities to increase brand awareness.
• Collaborate with Growth, CRM, Affiliate, and Creative teams and prepare briefs for designers, video editors, and content creators.
• Monitor brand performance and key awareness metrics.

Requirements

• At least 2 years of experience in the iGaming industry.
• Experience managing a casino or sportsbook brand, or overseeing brand operations within an online gaming company.
• Experience coordinating affiliate, CRM, customer retention, customer support, payments, and product development teams.
• Strong understanding of GGR, NGR, FTD, LTV, and retention KPIs.
• Knowledge of Latin American markets is mandatory.
• Upper-Intermediate English or above required.

Nice to have

• Experience launching new geographic markets or scaling existing brands.
• Strong understanding of branding, positioning, and content marketing.

Culture & Benefits

• Global medical coverage and a focus on health and wellness.
• Benefits programs supporting gym, dental care, psychological services, and related needs.
• Growth opportunities and performance-driven rewards.
• Dynamic work environment.