Senior Marketing Analyst

Location: Melbourne based, Richmond, Melbourne VIC; hybrid and flexible working

Company

hirify.global develops property experiences that help people find and finance homes.

What you will do

• Partner with lifecycle, digital, consumer and product stakeholders to analyse audience behaviour across acquisition, engagement, conversion and retention.
• Own lifecycle marketing reporting, KPI and campaign dashboards, performance packs, presentations and Board materials.
• Build and improve Tableau dashboards and translate complex analysis into clear recommendations.
• Perform attribution, campaign experimentation and measurement across web, app, advertising and other marketing platforms.
• Contribute to marketing mix modelling with Mutinex and Meridian, including practical work with Meridian code.
• Support enterprise OKR forecasting, target-setting and production data operations.

Requirements

• At least two years of experience in a hands-on senior analytics-support role.
• Intermediate to advanced SQL and experience working with BigQuery.
• Experience investigating complex analytical questions, validating data and resolving quality issues.
• Experience owning reporting and dashboards; Tableau experience is preferred.
• Advanced Excel skills, strong attention to detail and effective stakeholder-management abilities.
• Ability to communicate data-driven insights clearly in plain English and work in a fast-paced agile environment.

Nice to have

• Marketing or lifecycle analytics experience, including segmentation, personalisation, engagement, retention and conversion analysis.
• Experience with campaign measurement, experimentation, attribution, Adobe Analytics, Google Analytics or advertising platforms.
• Knowledge of marketing mix modelling and forecasting methods such as SARIMA or Prophet.
• Python experience and familiarity with Breeze jobs, Airflow, PagerDuty, Buildkite, Git and pull requests.
• Familiarity with Snowplow, listings data and REA's analytical data layers.

Culture & Benefits

• Hybrid and flexible approach to working.
• Flexible leave options, including birthday leave and the option to purchase additional leave.
• Flexible parental leave for primary and secondary carers.
• Volunteering leave, community grants, matched payroll giving and charitable community initiatives.
• Hackdays and opportunities for learning, growth and innovation.