Brand Manager, Adult Audience, US Marketing (Retail)

Location: Boston Hub, United States; hybrid work with an average of 3 days per week in the office. Domestic travel is required.

Salary: $107,885–$161,827 per year.

Company

hirify.global develops and markets building products and brand experiences designed to inspire builders of all ages.

What you will do

• Translate audience and franchise strategies into localized, integrated U.S. marketing plans.
• Lead campaign execution across media, retail, eCommerce, social, influencer, public relations, and experiential channels.
• Partner with brand, customer, retail marketing, licensing, agency, IP, and vendor teams.
• Manage marketing budgets, campaign financials, and product portfolio business health.
• Build measurement and evaluation plans and use performance analysis to guide corrective actions.
• Support customer sell-in and audience activation plans to improve brand health and sales growth.

Requirements

• Experience leading consumer marketing programs for family, entertainment, gaming, toy, retail, or lifestyle brands.
• Strong analytical, commercial, presentation, writing, negotiation, and collaboration skills.
• Experience building retail partner relationships and executing joint marketing programs with larger retailers.
• Strong understanding of integrated marketing channels, metrics, and campaign measurement.
• Ability to manage multiple priorities at scale, with speed and within budget.
• High proficiency in Microsoft Office, especially Excel and PowerPoint.

Nice to have

• Experience engaging adults as consumers or shoppers for other adults.
• Experience creating campaigns for multicultural or underserved audiences.
• Experience in digital marketing, trade marketing, or key account management.

Culture & Benefits

• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing initiatives and access to the Headspace app.
• Colleague discount from the first day.
• Eligible employees may receive a performance-based bonus.
• Inclusive workplace focused on belonging, diversity, and employee wellbeing.