Paid Search Specialist (Google Ads)

Location: Mexico City, Reforma office; hybrid schedule with two in-office days per week required

Company

hirify.global is an independent full-funnel marketing agency combining media, measurement, and proprietary growth technology for client campaigns.

What you will do

• Build, launch, maintain, and optimize Paid Search and Shopping campaigns aligned with client objectives, audiences, and inventory.
• Monitor performance, pacing, budgets, and campaign quality while preparing recurring reports and actionable QBR inputs.
• Operate Google Ads, Microsoft Ads, SA360 or Skai, audience and keyword tools, and product-feed workflows.
• Apply automation such as smart bidding and Performance Max, and use Bliss Point insights to guide optimizations.
• Execute tagging and feed quality checks, run basic A/B tests, and partner with Analytics to resolve anomalies.
• Document workflows and learnings, flag risks, reduce non-converting spend, and collaborate across channel, analytics, creative, client, and product teams.

Requirements

• 2–3 years of experience executing and managing Paid Search and Shopping campaigns, including builds, launches, pacing, and optimization.
• Experience managing monthly budgets of approximately $50K or more.
• Fluency with Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai; familiarity with Auction Insights and competitive tools.
• Experience with GA or GA4 and advanced Excel or Sheets skills, including pivots and lookups.
• Ability to create clear performance narratives, basic test readouts, written status updates, and cross-functional handoffs.
• Google Search and Shopping certification, or ability to complete it within the first 60 days.

Nice to have

• Additional Google certifications.
• Familiarity with Adalysis, Adthena, or SpyFu.

Culture & Benefits

• Hybrid work environment with unlimited paid time off and 16 paid holidays.
• Major medical, dental, vision, minor medical, and life insurance coverage.
• Savings Fund with a 10% employer match when employees contribute 10%.
• Paid parental leave, including 16 weeks for birthing parents and 6 weeks for non-birthing parents at 100% pay.
• LinkedIn Learning, mentorship, and leadership and management development programs.
• Equity, wellness perks, and a culture focused on ownership, measurable growth, technology, and AI.