Integrated Campaigns & ABM Programs Executive (SaaS)

Location: Ghent, Belgium. Hybrid work with at least three days per week in the office and the option to work remotely for the other two days.

Company

hirify.global is a cloud software company built for accountants, providing an open-API platform that uses structured data, AI, and automation to improve financial analysis and compliance.

What you will do

• Define and build integrated, multi-channel campaigns aligned with business-unit go-to-market plans, product positioning, target-account tiers, and MQA targets.
• Own the global campaign calendar across the UKI, Flanders, Wallonia, Netherlands, Luxembourg, Denmark, and Platform business units.
• Lead the bi-weekly campaigns and content task force, maintain decision logs, coordinate specialists, and track campaign delivery across markets.
• Design end-to-end campaign flows covering assets, gating, forms, nurture, retargeting, exclusion logic, localisation, and attribution.
• Run the ABM programme across business units, including tiered account lists, 1:1, 1:few, and programmatic plays, account scoring, messaging matrices, and sales handoffs.
• Measure and improve MQA volume and quality, account engagement and penetration, campaign attribution, lead quality, and cost efficiency using HubSpot, Salesforce, and related data tools.

Requirements

• At least 5 years of B2B marketing experience, including at least two integrated, multi-channel campaigns delivered end to end in a SaaS or technology business.
• Demonstrable ABM experience across 1:1, 1:few, and programmatic programmes against defined target-account lists, with pipeline results.
• Experience working across multiple countries and languages with localisation and regional field marketing teams.
• Hands-on experience with HubSpot campaigns, programmes, forms, workflows, scoring, progressive profiling, landing pages, and intent data.
• Working knowledge of Salesforce campaign objects, reports, and attribution, plus LinkedIn Campaign Manager for account-based paid media.
• Fluent English required. Dutch and/or French is advantageous for reviewing localised content.

Nice to have

• Understanding of the accountancy profession or experience learning a technical B2B market quickly.
• Experience with Lead Forensics, Cognism, LinkedIn Sales Navigator, or professional-body and market data sources.
• Practical use of AI tools for content, translation, research, localisation, and reporting.

Culture & Benefits

• Join a growing SaaS company that is part of Visma, a major European cloud software group.
• Regular team activities, retreats, and offsites.
• Career development opportunities and a personal training allowance.
• Company-wide Wellbeing Days off each month, reviewed annually.
• Competitive rewards package with benefits tailored to the role and annual compensation reviews.
• Growth-oriented culture with opportunities to develop across teams and career tracks.