Sr. Manager of Copy and Brand Storytelling (CPG)

Location: Remote

Salary: $140,000–$160,000 base salary per year plus bonus

Company

hirify.global develops convenient, whole-food-based gummy supplements designed to provide comprehensive daily nutrition.

What you will do

• Own and evolve the brand voice across campaigns, launches, social, retail, partnerships, and digital channels.
• Manage and mentor the Junior Copywriter through creative direction, feedback, and development support.
• Write scripts for TV, social, digital, and brand campaigns.
• Develop campaign concepts, messaging, naming, positioning, and brand narratives, including new brands built from the ground up.
• Collaborate with Social, Creative, Brand, Legal, Retail, Growth, and E-commerce teams to create culturally relevant and legally accurate communications.
• Develop storytelling for collaborations, in-store experiences, websites, and performance channels.

Requirements

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or a similar creative discipline.
• Senior creative experience in a CPG brand, agency, startup, or similarly fast-moving environment.
• Exceptional conceptual portfolio and experience building language for 360 campaigns.
• Comedy experience and a sharp, quippy voice without relying on cheesy writing.
• Experience managing, mentoring, and giving feedback to writers.
• Ability to collaborate with designers, strategists, marketers, product teams, lawyers, executives, and other stakeholders.

Nice to have

• Strong awareness of internet culture and emerging cultural conversations.
• Openness to using AI tools to improve creative workflows.

Culture & Benefits

• Creative freedom and ownership over brand storytelling.
• High standards, fast execution, and a focus on measurable impact.
• Low-ego collaboration and a commitment to thoughtful mentorship.
• Comprehensive benefits coverage for employees and families.
• Generous paid time off, free hirify.global products, and additional health and wellness perks.