3 дня назад
Performance Optimization Manager (Paid Search)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Optimization Manager (Paid Search) (Google Ads/Bing): Executing and optimizing paid search and social campaigns against media and performance KPIs with an accent on audience targeting, analytics, and bidding strategies. Focus on analyzing campaign data, building real-time dashboards, and developing optimization recommendations across multiple campaigns.
Location: Belgrade, Serbia
Company
operates in digital advertising and campaign performance optimization.
What you will do
- Execute and optimize campaigns across Google Ads, Bing, and other social advertising platforms.
- Develop campaign strategies, audience targeting methods, creative approaches, and bidding strategies.
- Monitor performance against media and performance KPIs, analyze data, and identify optimization opportunities.
- Prepare performance reports with key insights and recommendations.
- Build and maintain dashboards providing real-time visibility into campaign metrics.
- Collaborate with the Client Service team to understand requirements and address client needs.
Requirements
- At least 2 years of experience executing and optimizing campaigns against media or performance KPIs.
- Proven experience managing SEM platforms, including Google Ads and Bing.
- Experience with GTM and GA4.
- Strong analytical skills and the ability to interpret data and derive actionable insights.
- Strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Fluent English at B2+ level.
Culture & Benefits
- Work involves close collaboration with the Client Service team.
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