Senior Marketing Manager (Music Distribution)

Location: Lagos, Nigeria; office attendance Monday–Thursday and remote work usually available on Fridays

Company

Music distribution company operating across more than 45 markets, supporting independent artists, record labels, and content creators through technology, global sales and marketing networks, and video services.

What you will do

• Manage end-to-end relationships with music clients, labels, and management teams across Africa, including frontline releases and high-volume catalogues.
• Design, execute, and measure multi-channel release marketing campaigns from planning through post-release analysis.
• Pitch and onboard labels, independent artists, and catalogue owners to the distribution ecosystem.
• Coordinate with regional and international marketing, finance, legal, and video services teams on client projects.
• Identify brand partnerships, event sponsorships, and co-marketing opportunities, while representing the company at industry events across Africa.
• Drive adoption of internal technology and analytics tools to support partner growth.

Requirements

• At least 5 years of experience in digital marketing, product management, or account management within the African music industry, including label, distribution, or DSP experience.
• Deep understanding of digital supply chains, content management systems, metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres.
• Outstanding written and verbal English communication skills, including diplomatic stakeholder management and executive presentations.
• Established relationships with brands, media outlets, talent managers, and independent label executives across Africa.
• Strong organizational skills, including the ability to manage multiple priorities and tight release deadlines.
• Flexibility to work evenings and weekends for shows and industry functions, and to travel regionally and internationally as required.

Nice to have

• Knowledge of social media marketing trends, short-form viral strategies, TikTok, Instagram Reels, YouTube Shorts, and digital fan engagement.
• Experience with data-driven marketing and internal analytics platforms.

Culture & Benefits

• Competitive compensation package.
• Comprehensive health and wellness benefits.
• Dynamic international work environment with career growth opportunities.
• Direct exposure to global music distribution and marketing strategies.
• Inclusive workplace committed to equal opportunity and workforce diversity.