Director of Product Management, Onboarding (Fintech)

Location: Mexico City, CDMX; hybrid workplace

Company

hirify.global develops consumer financial products that help customers originate loans through digital and in-store channels.

What you will do

• Define and drive the multi-year product strategy for the end-to-end onboarding experience.
• Lead four product managers across application, direct-to-consumer, enterprise, and offers/risk products.
• Design personalized, high-converting onboarding journeys across digital and in-store channels.
• Set the strategy for launching onboarding in new countries, balancing global scalability with market localization and regulatory compliance.
• Partner with Engineering, Design, Data, Risk, Operations, and senior Product stakeholders on architecture, priorities, and trade-offs.
• Own onboarding KPIs including funnel conversion rate and cost per approved customer.

Requirements

• 8+ years of product management experience, including at least 5 years in a senior or staff-level role.
• Experience building and scaling consumer products during rapid growth or a platform inflection point.
• Expertise in acquisition and onboarding funnels, conversion optimization, and supporting data infrastructure.
• Ability to translate ambiguous strategic goals into roadmaps, prioritization decisions, measurable outcomes, and product analytics.
• Experience leading product teams and influencing Engineering, Design, Data, Risk, and Operations without formal authority.
• Fluent written and spoken English required.

Nice to have

• Background in fintech or consumer financial services.
• Experience with platform-level product architecture, including secured or unsecured credit lifecycle models.
• Experience in emerging markets, LATAM, or products for underbanked consumers.
• Hands-on experience with growth loops, conversion optimization, customer data platforms, communication tooling, or SQL.

Culture & Benefits

• Hybrid work in Mexico City.
• Company-funded health coverage, dental and vision discounts for employees and immediate family, and life insurance.
• 20 days of paid vacation, 50% vacation premium, 13% savings fund, and a 30-day Christmas bonus.
• MXN 2,000 monthly grocery coupons.
• USD 2,000 annual co-working travel perk and USD 2,000 annual professional development perk.
• Phone financing, home office equipment, wellness perks, and catered lunches.