GTM Strategy Manager (Visa Direct)

Location: US - San Francisco, CA; hybrid position with office attendance determined by the Hiring Manager. Travel required 5–10% of the time.

Estimated salary: $149,400–$238,500 USD per year, potentially including sales incentive payments. Bonus and equity may also apply.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities.

What you will do

• Lead go-to-market strategy for the commercial bank segment, translating market, client, and product insights into commercialization priorities and execution plans.
• Create client-facing product stories, pitch decks, ROI models, talking points, one-pagers, and sales enablement materials.
• Conduct market research and competitive analysis to identify segment growth opportunities and recommendations.
• Support high-priority client engagements, tailor presentations and analyses, and accelerate deals from initial engagement through close.
• Partner with marketing and cross-functional teams on use-case messaging, thought leadership, executive presentations, campaigns, and market-facing content.
• Monitor pipeline progression, conversion, adoption, and client engagement effectiveness while improving playbooks and best practices.

Requirements

• Bachelor’s degree and 5+ years of relevant experience, or an equivalent combination of education and experience.
• Experience in payments, fintech, financial services, consulting, go-to-market strategy, product marketing, commercialization, or a related field.
• Strong analytical and problem-solving skills, including structured analysis, business cases, market assessments, opportunity sizing, and growth strategy development.
• Ability to create executive-ready Excel models and PowerPoint storylines and explain complex concepts clearly.
• Ability to lead cross-functional initiatives, manage multiple priorities, influence stakeholders in a matrixed organization, and deliver results in a fast-paced environment.
• Experience with commercial banks, financial institutions, or treasury organizations is preferred but not required.

Nice to have

• Experience with SQL, Tableau, Power BI, or similar analytical tools.
• Strong storytelling skills and the ability to develop compelling narratives for clients, sales teams, and executive stakeholders.

Culture & Benefits

• Hybrid work arrangement with office attendance set by the Hiring Manager.
• Medical, dental, and vision coverage.
• 401(k), FSA/HSA, life insurance, paid time off, and wellness program.
• Potential bonus, equity, and sales incentive eligibility.
• Work hours vary according to department needs.