4 дня назад
UA Manager (Mobile App User Acquisition)
55 000 - 80 000€
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
UA Manager (Mobile App User Acquisition): Scaling app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs with an accent on live campaign optimization, creative testing, attribution, and revenue-based KPIs. Focus on managing $500k+ in daily spend, diagnosing performance issues in real time, and optimizing predictive LTV through complex cross-channel attribution.
Location: Berlin, Germany; on-site five days a week
Salary: €55,000–€80,000 per year, depending on skills
Company
is a profitable, fast-growing marketing startup building a user acquisition platform that rewards more than 80 million users for engaging with advertisers’ products.
What you will do
- Own and scale app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs.
- Manage campaigns with more than $500,000 in daily spend and optimize budgets and bids toward revenue and predictive LTV targets.
- Monitor live campaigns daily, diagnose performance drops, and implement real-time improvements.
- Analyze creative performance and competitive trends, then plan a testing mix of iterations and new concepts.
- Coordinate with the internal creative team on briefing, reviewing, and prioritizing production.
- Manage cross-channel attribution settings and windows using Adjust MMP for accurate app and web performance tracking.
Requirements
- Proven experience scaling app install campaigns across at least two major platforms, including AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs.
- Experience managing significant daily budgets in live campaign environments.
- Strong understanding of mobile attribution, MMP setup, campaign types, and attribution windows; Adjust experience is preferred.
- Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
- Ability to analyze creative performance, brief agencies, and manage a structured testing roadmap.
- Ability to work on-site in Berlin five days per week.
Culture & Benefits
- High-ownership environment with early responsibility and rapid career growth.
- Virtual equity program for full-time employees based in Berlin.
- Modern central Berlin office focused on collaboration.
- Transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club.
- Intense, performance-focused working environment with ambitious colleagues.
Hiring process
- All skill levels are evaluated during the hiring process.
- Successful candidates receive a clear path for professional growth.
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