3 часа назад
Senior User Acquisition Manager (Meta Ads)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Meta Ads) (Social Networking): Scaling Meta Ads for a web-based social networking platform across Tier-1 markets from $300K+ to $1M+ monthly spend while protecting ROAS, with an accent on campaign strategy, budget ownership, and credit-based transactional funnels. Focus on designing A/B tests, analyzing creative and funnel performance, automating buying processes with scripts and AI tools, and expanding into Snapchat Ads and TikTok Ads.
Location: Not specified
Salary: Not specified
Company
operates a web-based social networking platform for people seeking real connections across Tier-1 markets.
What you will do
- Own the Meta Ads strategy, budget, campaign structure, and performance end-to-end.
- Plan, launch, and scale campaigns against ROAS, spend, and CAC targets.
- Partner with the Creative team on hypotheses, briefs, and creative performance analysis.
- Run A/B tests across creatives, audiences, landing pages, funnels, and bidding strategies.
- Analyze campaign results and coordinate deeper insights with Marketing Analytics.
- Automate routine buying processes using auto-rules, scripts, and AI tools, while testing Snapchat Ads and TikTok Ads.
Requirements
- Senior-level experience in user acquisition and Meta Ads.
- Ability to own paid acquisition strategy, budgets, campaign structures, and results independently.
- Strong analytical approach to ROAS, spend, CAC, creative performance, and funnel metrics.
- Experience designing and evaluating systematic A/B tests.
- Ability to work with Creative, Marketing Analytics, and product-marketing stakeholders.
Culture & Benefits
- Dedicated MarTech, Marketing Analytics, and Creative support for strategic work.
- Independent ownership without micromanagement.
- Opportunity to scale a channel spending more than $300K monthly toward $1M+ within a year.
- Clear path toward a Lead role within 6 to 12 months.
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