3 часа назад
User Acquisition Manager (In-app Networks)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (In-app Networks) (live-streaming platform): Launching and scaling user acquisition campaigns across leading in-app advertising networks with an accent on creative, audience, and bidding experiments. Focus on optimizing CPA, CPI, IPM, ROAS, and retention, collaborating with network managers and creative teams, and expanding acquisition across Tier-1 markets.
Location: Not specified
Company
is building a live-streaming platform with live events, interactive video chats, real-time community experiences, AI-powered recommendations, and data-driven monetization features.
What you will do
- Launch and manage campaigns across AppLovin, Moloco, Mintegral, Unity Ads, and other in-app advertising networks.
- Monitor and optimize campaigns daily against CPA, CPI, IPM, ROAS, and retention metrics.
- Own the channel strategy, including testing structures for creatives, audiences, and bidding strategies.
- Maintain campaign reporting and prepare regular performance reports.
- Coordinate with network account managers on launches, optimization, creative moderation, and technical issues.
- Collaborate with creative marketers, analysts, and designers to validate hypotheses and scale successful approaches.
Requirements
- Experience managing user acquisition campaigns through in-app advertising networks.
- Ability to make data-driven decisions using CPA, CPI, IPM, ROAS, and retention metrics.
- Ability to design and run experiments involving creatives, audiences, and bidding strategies.
- Ability to communicate with advertising network account managers and collaborate with creative, analytics, and design teams.
- Primary focus on Tier-1 markets, including the US and Western Europe.
Culture & Benefits
- Ownership of a key user acquisition channel and its growth strategy.
- Freedom to experiment without artificial budget or technical limitations.
- Established user acquisition processes and a collaborative knowledge-sharing culture.
- Opportunity to work on a fast-growing live-streaming product with a global audience.
Hiring process
- Participate in team syncs to report results and discuss experiments.
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