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Описание вакансии
Текст:
TL;DR
Paid Media Specialist (Fintech): Planning, buying, launching, and optimising full-funnel paid media campaigns across digital and offline channels for assigned markets with an accent on hands-on platform activation, campaign performance, and brand and growth KPIs. Focus on building media strategies, testing creative and audiences, optimising bidding and conversion, and coordinating directly with publishers, sales houses, and ad tech providers.
Location: London, United Kingdom; hybrid with two days per week in the London office
Salary: £71,027–£79,551 per year
Company
Klarna is building an everyday finance network that helps consumers across 26 countries save time and manage their finances.
What you will do
- Own paid media planning, buying, launch, and optimisation for one or two priority markets, with flexibility to support additional markets.
- Activate full-funnel campaigns across Google, Meta, TikTok, Snapchat, ASA, X, social, programmatic display, video, audio, OOH, TV, CTV, and print.
- Manage ad platform setup, bidding, audiences, creative testing, QA, trafficking, and in-flight optimisation.
- Build media strategies connecting funnel objectives with brand and growth KPIs.
- Report on performance, efficiency, and effectiveness, providing clear recommendations.
- Work directly with media platforms, publishers, sales houses, and ad tech vendors, while supporting platform access, billing, contracts, and vendor administration.
Requirements
- Four or more years of experience in media planning and buying.
- Hands-on experience in an in-house media team or equivalent operator role.
- Experience building, launching, and optimising campaigns directly in Google, Meta, and TikTok.
- Experience with Google UAC, App campaigns, or an equivalent app performance product.
- Experience activating a full-funnel mix covering search, social, programmatic, video, and offline channels, including both brand and performance media.
- Ability to work across multiple markets, translate data into action, and keep campaigns and partners on schedule.
Nice to have
- Programmatic buying experience in DV360 or another DSP.
- GA4 or another measurement certification, or experience with testing and conversion optimisation.
- Experience in fintech, e-commerce, or other high-volume media environments.
- A degree in marketing, business, or a related field.
Culture & Benefits
- In-house ownership of media planning and buying, with direct exposure to platforms, publishers, and ad tech providers.
- Work with creative, product, and platform partners across multiple markets.
- Co-located team collaboration in the London office two days per week.
- Non-obvious backgrounds and diverse skills, perspectives, and experiences are welcomed.
Hiring process
- Submit a CV in English.
- Highlight concrete projects, including what was built, its results, and its cost.
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