Senior Group Brand & Media Director (Ecommerce)

Location: Hybrid in Warsaw or Poznań, Poland; Lisbon, Portugal; or Barcelona, Spain

Company

hirify.global builds technology-enabled marketplace ecosystems that facilitate trade across cars, housing, jobs, household goods, and other categories.

What you will do

• Set brand strategy and architecture across an 11-brand, seven-country portfolio.
• Define brand codes, tone of voice, approval processes, and measurement standards.
• Manage the core consumer brand across three markets and launch a new corporate brand.
• Lead social and community activity for the core brand and unbranded categories.
• Own group-wide media strategy, planning, investment governance, media buying, and contract negotiations.
• Build an in-house creative studio and lead agency roster and in-housing activities.

Requirements

• Senior brand leadership experience in a multi-brand or portfolio business.
• Experience building or overhauling brand architecture across multiple brands.
• Experience launching a corporate or holding brand or delivering a comparable large-scale brand programme.
• Strong command of brand governance and measurement, including equity tracking and share of voice.
• Scaled media strategy, planning, investment, and major contract negotiation experience.
• Fluent English required.

Culture & Benefits

• Hybrid workplace based in one of four listed locations in Poland, Portugal, or Spain.
• Opportunity to build brand, media, creative, and production capabilities that did not previously exist.
• Work across a global marketplace portfolio serving tens of millions of people every month.