Social Media Director

Location: Dubai, United Arab Emirates; hybrid work

Company

OLIVER designs, builds, and operates bespoke in-house agencies and marketing ecosystems for global brands, using AI solutions to improve creative and marketing delivery.

What you will do

• Lead, coach, develop, and resource a social media team of four to eight people.
• Define social and channel strategies across a multi-category FMCG portfolio and oversee integrated campaign delivery.
• Set standards for content calendars, moderation, reporting, SLAs, escalation flows, and approval processes.
• Manage risk, reputation, crisis responses, and alignment with legal, compliance, creative, paid social, eCommerce, and customer care teams.
• Partner with senior clients, present strategies and performance recommendations, and lead the social workstream for pitches and proposals.
• Oversee social tools, vendors, budgets, reporting frameworks, and AI adoption across the social discipline.

Requirements

• Substantial experience in organic social strategy, community management, and integrated campaign delivery in an agency or brand environment.
• Track record of leading social teams and managing performance across multiple brands or workstreams.
• Experience building community management functions, including moderation, escalation protocols, and SLA frameworks.
• Proficiency with enterprise social management platforms, with Sprinklr preferred.
• Strong client and senior stakeholder management skills, including presenting strategy and performance recommendations.
• Professional proficiency in Arabic and English, written and verbal, and deep knowledge of GCC market dynamics are required.

Nice to have

• FMCG experience in beauty, wellness, personal care, home care, or refreshments.
• Experience with paid social, creator or influencer programmes, customer care workflows, CRM integrations, social listening, or brand tracking platforms.
• Additional language proficiency relevant to GCC markets.
• Background in digital strategy or integrated media planning.

Culture & Benefits

• Work in a hybrid setup within the OLIVER UAE studio.
• Values include ambition, imagination, continuous learning, results focus, inclusion, and anti-racism.
• AI is used to support efficiency and consistency, while candidate evaluation remains human-led.
• Commitment to an inclusive working environment and sustainability goals.