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Текст:
TL;DR
Senior PR KOL Specialist (Crypto): Building and managing high-impact KOL partnerships and event activations for a global blockchain ecosystem with an accent on influencer relations, public perception, and cross-functional PR coordination. Focus on crisis communications, campaign performance reporting, and representing the brand at industry events and media engagements.
Location: Dubai, UAE; onsite or remote
Company
Binance operates a global blockchain ecosystem covering cryptocurrency trading, finance, education, research, payments, institutional services, and Web3 products.
What you will do
- Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
- Plan and execute KOL events, brand activations, networking events, and partnership meetings.
- Act as the primary liaison between Binance and KOL partners, ensuring timely and professional communication.
- Manage KOL-related crisis communications and sensitive situations with composure and sound judgment.
- Prepare reporting on KOL performance, campaign impact, and public sentiment trends.
- Coordinate with Marketing, Growth, and Compliance teams and represent the brand at industry events and media engagements.
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- 5+ years of experience in KOL or influencer relations, PR, or partnerships, preferably in technology, fintech, or consumer brands.
- Proven ability to manage KOL portfolios independently from sourcing through activation with minimal onboarding.
- Fluent English required for coordination with overseas partners and stakeholders.
- Strong interpersonal, relationship-building, crisis management, communication, and judgment skills.
- Comfort representing the brand at external events and on-camera engagements in a fast-paced, high-autonomy environment.
Nice to have
- Knowledge of or interest in cryptocurrency and blockchain.
- Additional language skills.
Culture & Benefits
- Work with a global, user-centric blockchain organization and a flat structure.
- Autonomous, fast-paced projects with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement may vary depending on the nature of the business team.
- Equal opportunity workplace with a focus on workforce diversity.
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