General Manager (Food & Beverage)

Location: Durham, England, United Kingdom; onsite store leadership role

Company

hirify.global is a food and beverage brand focused on elevated products, memorable customer experiences, and expansion across cities.

What you will do

• Run a single store and set standards for performance, engagement, service, and brand execution.
• Hire, coach, mentor, and develop high-performing teams while creating clear career pathways.
• Lead customer engagement, hospitality, NPS improvement, and brand loyalty initiatives.
• Own store P&L performance, sales, labour, profitability, revenue growth, and waste reduction.
• Maintain operational efficiency and compliance with health, safety, and food standards.
• Support new store openings and work with operations, finance, and people teams on expansion.

Requirements

• Full-time leadership role requiring 40 hours per week across five days.
• Availability during peak trading days, typically Friday through Sunday.
• Ability to manage schedules autonomously while maintaining strong store performance.
• Capability to lead teams, make data-driven business decisions, and maintain operational accountability.

Culture & Benefits

• Private health and dental insurance.
• 33 days of annual leave plus one additional paid personal day each year.
• Salary sacrifice scheme covering Cycle to Work, bike subscriptions, pensions, and medical expenses.
• Access to the Regulars program, including free coffee, matcha, and other products.
• Regular team events.