6 дней назад
Sr Public Relations Associate
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr Public Relations Associate (Brand Communications/APAC): Leading integrated Brand & Franchise public relations campaigns across APAC for Mattel’s portfolio of consumer brands, with an accent on regional planning, media relations, agency management, and stakeholder counsel. Focus on building compelling brand stories, managing reputational risks, coordinating market adaptations, and measuring campaign impact across diverse markets.
Location: Richmond, Australia; flexible work model with purposeful in-person collaboration.
Company
is a global toy and family entertainment company with brands including Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends, and Matchbox.
What you will do
- Plan and deliver Brand & Franchise public relations activity across the APAC region.
- Lead integrated PR campaigns from briefing and planning through execution, approvals, evaluation, and reporting.
- Develop media stories, press releases, pitches, key messages, briefing documents, and spokesperson materials.
- Build relationships with consumer, lifestyle, parenting, entertainment, business, and trade media.
- Manage PR agencies, budgets, timelines, campaign risks, and stakeholder expectations across multiple markets.
- Monitor reputation risks, support issues management, and use campaign insights to improve future communications.
Requirements
- 5–8 years of experience in consumer public relations, brand communications, external communications, or a related field.
- Experience leading consumer-facing PR campaigns independently in an agency or in-house environment.
- Strong media relations, writing, editing, stakeholder advisory, and communications judgement skills.
- Experience managing agencies, budgets, timelines, and multiple concurrent priorities.
- Ability to work across multiple markets and cultures, with an understanding of local differences across APAC.
- A tertiary qualification in Communications, Public Relations, Journalism, Marketing, or a related discipline is preferred.
Nice to have
- Experience with recognised consumer brands, entertainment properties, retail businesses, or licensed products.
- Experience working across APAC or another diverse region.
Culture & Benefits
- Inclusive workplace focused on belonging, respect, and diverse perspectives.
- Flexible work model combining purposeful in-person collaboration with flexibility.
- Culture built around collaboration, innovation, execution, accountability, and ownership.
- Opportunity to work across an international portfolio of toy, entertainment, digital, and live-experience brands.
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