Head of Shorts Testing

Location: Remote, based in Burbank, California, United States

Company

Changing Lives Productions is the in-house video production company of hirify.global, producing scripted positive content for global audiences across YouTube, Facebook, Instagram, and TikTok.

What you will do

• Own each short-form video from post-production through testing, iteration, optimization, and final publishing recommendation.
• Create four to five strategically different versions with alternate hooks, openings, pacing, story structures, calls to action, and endings.
• Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests, including follow-up testing.
• Analyze hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals.
• Translate performance data into specific edit changes, including new voiceover requests when required.
• Build reporting systems, KPIs, and minimum thresholds by comparing test results with live-post performance.

Requirements

• 3+ years of experience analyzing social media content performance, preferably in short-form video, digital media, or the creator economy.
• Deep knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, especially hook rate and audience retention.
• Ability to turn retention-chart dips and platform data into concrete creative and editorial recommendations.
• Hands-on short-form editing experience, including alternate hooks, endings, pacing variations, and test versions.
• Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior.
• Strong ownership, attention to detail, and ability to manage multiple videos and testing cycles while maintaining version control.

Culture & Benefits

• Full-time remote role with a typical Monday-to-Friday schedule.
• Specific working hours and flexibility are discussed during the interview.
• Testing cycles may occasionally require timely review of live platform results.
• Reports directly to the Head of Shorts and oversees one Testing Assistant.