13 дней назад
Manager - DTC Conversion Rate Optimization (MS NOW)
115 000 - 130 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Manager - DTC Conversion Rate Optimization (MS NOW) (subscription growth and monetization): Maintaining and optimizing web and in-app subscription conversion funnels with an accent on pricing, packaging, promotional offers, and A/B testing. Focus on designing experimentation roadmaps, identifying purchase-path friction, and improving subscription and revenue growth through cross-functional collaboration and analytics.
Location: New York, NY; must be willing to work in New York and have unrestricted work authorization in the United States
Salary: $115,000–$130,000 yearly, bonus eligible
Company
is a media and entertainment business operating brands across political news, business news and personal finance, golf, sports, and entertainment.
What you will do
- Maintain packaging, pricing, promotional offers, SKUs, and in-app purchase configuration across web and mobile apps.
- Execute and optimize A/B tests across subscription package, purchase, payment, and other conversion funnel pages.
- Manage the subscription management platform and coordinate updates with Product, Business Operations, Strategy, Finance, Legal, and Customer Success.
- Prioritize product requests, manage creative development, and provide pricing and promotion materials for Customer Success.
- Partner with Analytics to define conversion and testing reports and identify user-experience friction.
- Collaborate with acquisition marketing to design, deploy, and optimize custom landing pages for target segments.
Requirements
- 5+ years of experience in subscriber growth, conversion rate optimization, or monetization within marketing or product.
- Experience with a direct-to-consumer digital or app-based business.
- Hands-on experience with testing platforms.
- Analytical mindset with a bias toward action and experimentation.
- Strong project management and communication skills.
- Must be willing to work in New York, NY and have unrestricted United States work authorization.
Nice to have
- Experience with subscription management or monetization platforms such as Piano.
- Experience launching and building testing and experimentation tools and capabilities.
Culture & Benefits
- Company-sponsored medical, dental, and vision insurance.
- 401(k), paid leave, and tuition reimbursement.
- Additional discounts and employee perks.
- External candidates may be required to attend an in-person interview before a hiring decision.
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