VP, Activation and Delivery, UK (Paid Search)

Location: London, United Kingdom; UK-based role with hybrid office attendance around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing and measurable business growth.

What you will do

• Lead and develop a high-performing Paid Search team, including Directors and Associate Directors.
• Own the strategic vision, standards, governance, activation, optimisation, measurement, and reporting for Paid Search.
• Translate client business challenges into Paid Search, Integrated Search, and Total Search strategies.
• Develop scalable products, frameworks, operating models, innovation pilots, and client-specific AI and automation solutions.
• Drive commercial growth through scope expansion, new business activity, profitability management, and strategic client recommendations.
• Represent hirify.global through industry leadership, thought leadership, case studies, award entries, and partner relationships.

Requirements

• Expert-level Paid Search knowledge across Google, Microsoft, retail media, marketplaces, emerging search environments, and AI-led discovery.
• Proven experience leading large teams, managing performance, coaching senior talent, and building delivery excellence.
• Strong strategic and commercial judgement, with the ability to connect client objectives to measurable growth strategies.
• Experience with AI, machine learning, automation, workflow optimisation, governance, QA, data security, privacy, and financial control.
• Ability to collaborate with SEO, GSO, Content, Analytics, Commerce, Audience, and broader media teams.
• Must be based in the UK or have the right to work in the UK.

Culture & Benefits

• Open and inclusive environment built around trust, respect, creativity, and professional growth.
• Access to global hirify.global and WPP networks, learning opportunities, and professional connections.
• Employee resource groups, in-office events, thought leadership sessions, and team celebrations.
• Medical, retirement, vision, and dental insurance, significant paid time off, partner discounts, and mental health awareness days.
• Hybrid working model with teams generally in the office around four days a week, with flexibility accommodations available for discussion.