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Описание вакансии
TL;DR
CRM Manager (iGaming) (Customer.io): Running and scaling lifecycle and retention programmes across LatAm and Europe with an accent on automated journeys, segmentation, personalisation, and multi-channel campaigns. Focus on A/B testing with control groups, deposit attribution, retention performance, and launching CRM operations in new European markets.
CRM Manager | iGaming
bet2one · Valencia, Spain or Remote · Full-time
We’re looking for a hands-on CRM Manager to own and grow our lifecycle & retention programme across LatAm and Europe.
Our CRM infrastructure is already live — journeys, segmentation, templates and Customerio are in place. Your job is to run it, optimise it and scale it across new markets.
What you'll do
• Own the full player lifecycle: onboarding, activation, retention, churn and reactivation.
• Build and optimise automated journeys and event-driven campaigns in Customerio
• Manage segmentation, personalisation and multi-channel communication across email, push, SMS and in-app.
• Run A/B tests and measure incremental impact using control groups.
• Work with Retention, VIP, Product and Analytics teams.
• Own CRM performance reporting and deposit attribution.
• Launch and localise CRM for new European markets.
What we're looking for
• 3+ years in CRM / Lifecycle / Retention, with 2+ years in iGaming, betting, trading or another high-frequency transactional product.
• Strong hands-on experience with Customerio, Braze, Iterable, Klaviyo or similar (mandatory)
• You can build journeys, segments and templates yourself — you're not just a campaign manager.
• Strong understanding of retention, LTV, NGR, churn and bonus economics.
• Data-driven mindset and experience with A/B testing and attribution.
• Languages: Fluent English + professional/native Spanish or Portuguese. Working knowledge of the other is required.
Why bet2one?
•Own an already-live CRM programme rather than starting from zero.
• Direct impact on retention strategy and commercial results.
• Valencia or fully remote.
• International team and new European market launches.
• Competitive, market-aligned compensation, based on experience and market benchmarks.
Interested? Send us your CV, salary expectations, and a short note about one CRM/lifecycle programme you built and the results it delivered.
#vacancy
#igaming
#valencia
#CRM
bet2one · Valencia, Spain or Remote · Full-time
We’re looking for a hands-on CRM Manager to own and grow our lifecycle & retention programme across LatAm and Europe.
Our CRM infrastructure is already live — journeys, segmentation, templates and Customerio are in place. Your job is to run it, optimise it and scale it across new markets.
What you'll do
• Own the full player lifecycle: onboarding, activation, retention, churn and reactivation.
• Build and optimise automated journeys and event-driven campaigns in Customerio
• Manage segmentation, personalisation and multi-channel communication across email, push, SMS and in-app.
• Run A/B tests and measure incremental impact using control groups.
• Work with Retention, VIP, Product and Analytics teams.
• Own CRM performance reporting and deposit attribution.
• Launch and localise CRM for new European markets.
What we're looking for
• 3+ years in CRM / Lifecycle / Retention, with 2+ years in iGaming, betting, trading or another high-frequency transactional product.
• Strong hands-on experience with Customerio, Braze, Iterable, Klaviyo or similar (mandatory)
• You can build journeys, segments and templates yourself — you're not just a campaign manager.
• Strong understanding of retention, LTV, NGR, churn and bonus economics.
• Data-driven mindset and experience with A/B testing and attribution.
• Languages: Fluent English + professional/native Spanish or Portuguese. Working knowledge of the other is required.
Why bet2one?
•Own an already-live CRM programme rather than starting from zero.
• Direct impact on retention strategy and commercial results.
• Valencia or fully remote.
• International team and new European market launches.
• Competitive, market-aligned compensation, based on experience and market benchmarks.
Interested? Send us your CV, salary expectations, and a short note about one CRM/lifecycle programme you built and the results it delivered.
#vacancy
#igaming
#valencia
#CRM
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