Digital Marketing Specialist (AI)

Location: Remote within the USA; office listed in New York, NY

Salary: $58,000–$75,000 USD annually

Company

hirify.global is a nonprofit social enterprise supporting the educational, economic, and social inclusion of immigrants, refugees, and international students through credential evaluation, policy, programs, and philanthropic initiatives.

What you will do

• Manage and optimize SEM campaigns across Google Ads and other platforms.
• Implement SEO, GEO, and AI-driven search optimization for website content and landing pages.
• Monitor campaign performance, interpret data, and prepare reports with actionable insights.
• Collaborate on digital marketing assets for websites, paid ads, social media, and email campaigns.
• Coordinate webinars, conferences, and a new podcast series, including logistics, scheduling, asset creation, and reporting.
• Support e-commerce transformation projects and maintain accurate tracking through Google Tag Manager.

Requirements

• Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred.
• At least two years of experience as a marketing specialist or in a similar role.
• Proven SEO experience and strong knowledge of SEM, GEO, digital analytics, Google Ads, GA4, and Google Tag Manager.
• Experience interpreting customer experience information, reporting trends, and identifying improvement opportunities.
• Strong communication, organization, time management, project management, and problem-solving skills.
• Ability to work proactively in a fast-paced remote environment and adapt to shifting priorities.

Culture & Benefits

• Remote work options with flexible scheduling and generous time off.
• Wellness programs and a work environment focused on work-life balance.
• Competitive compensation, comprehensive benefits, and recognition programs.
• Training, professional development, career advancement opportunities, and tuition reimbursement.
• Mission-driven work supporting global educational and professional pathways.
• Inclusive, diverse workplace with employee resource groups, town halls, collaborative events, and volunteer opportunities.