20 дней назад
Programmatic Growth Manager (App User Acquisition)
60 000 - 75 000€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Growth Manager (App User Acquisition): Scaling app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs with an accent on live campaign optimization, creative testing, attribution, and revenue-based KPIs. Focus on managing $500k+ in daily spend, diagnosing performance issues in real time, and optimizing predictive lifetime value across complex mobile campaign structures.
Location: Berlin, Germany; on-site five days a week
Salary: €60,000–€75,000 per year, plus equity and bonus
Company
is a profitable, fast-growing marketing platform that rewards more than 80 million users for engaging with advertisers' products.
What you will do
- Own app user acquisition campaigns across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs.
- Manage more than $500,000 in daily spend and optimize budgets, bids, revenue, and predictive lifetime value targets.
- Monitor live campaigns daily, diagnose performance issues, and implement timely corrective actions.
- Analyze creative performance and competitive trends, then plan iterations and new concepts with the internal creative team.
- Manage mobile attribution settings and campaign types using Adjust MMP across app and web environments.
- Align internal teams and external agencies around creative testing and performance goals.
Requirements
- Proven experience scaling app install campaigns across at least two major platforms, including AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs.
- Experience managing large daily budgets in live campaign environments.
- Strong understanding of mobile attribution, MMP setup, attribution windows, and campaign types; Adjust experience is preferred.
- Experience optimizing toward revenue-based KPIs and predictive lifetime value, ideally in gaming or subscription apps.
- Ability to analyze creative performance, brief agencies, and build a structured testing roadmap.
- Proactive problem-solving and confident stakeholder management skills.
Nice to have
- Experience in gaming or subscription applications.
- Experience with Adjust MMP.
Culture & Benefits
- Five-day-a-week presence in a modern central Berlin office.
- Virtual equity program for full-time employees based in Berlin.
- Transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club.
- High-ownership environment with opportunities for accelerated growth.
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