Demand Generation & ABM Lead (AI)

Location: Hybrid, TLV office, Israel

Company

hirify.global is an enterprise AI visibility platform helping major brands understand, manage, and optimize their presence across AI-driven search, commerce, and advertising.

What you will do

• Own ABM strategy for priority enterprise accounts, including account selection, segmentation, tiering, and prioritization.
• Design and execute 1:1, 1-to-many, and scalable account-based programs aligned with account value, buying-group complexity, and buying stage.
• Map buying groups and create multi-threaded engagement strategies for executives, champions, users, influencers, and decision-makers.
• Partner with Sales, Growth Marketing, Field Marketing, Product Marketing, Content, and GTM Engineering on coordinated account plays, messaging, paid campaigns, events, workflows, and automation.
• Use intent signals, engagement data, company initiatives, leadership changes, and other triggers to determine when and how to activate accounts.
• Measure performance from target-account engagement through qualified meetings, opportunities, and pipeline, continuously testing plays, messaging, offers, signals, personalization, and AI-enabled workflows.

Requirements

• 5+ years of experience in B2B demand generation, account-based marketing, enterprise marketing, or a similar role.
• Proven experience building and executing ABM programs for high-value enterprise accounts, including 1:1 and 1:few programs.
• Strong understanding of account segmentation, tiering, buying groups, multi-threading, complex enterprise buying journeys, intent signals, and personalization.
• Experience partnering closely with Sales on account planning, activation, opportunity creation, and pipeline development.
• Proven ability to build programs tied to qualified meetings, opportunities, pipeline, or revenue.
• AI-native working approach, using AI for research, personalization, experimentation, analysis, and execution.

Nice to have

• Experience in B2B SaaS or enterprise technology.
• Experience marketing to Fortune 1000 organizations or working in high-ACV, long-sales-cycle enterprise environments.
• Experience building signal-based or intent-driven ABM programs.

Culture & Benefits

• Work with leading global brands in an emerging AI-first marketing category.
• Own how enterprise accounts are identified, engaged, and converted into opportunities and pipeline.
• Collaborate closely with Sales, Growth Marketing, Field Marketing, GTM Engineering, and leadership.
• Join a small, high-output team focused on quality, speed, and meaningful individual influence.