16 дней назад
Regional Branding Manager - GC (Web3)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Regional Branding Manager - GC (Web3): Developing and executing regional brand partnership strategies and activation plans for a global blockchain ecosystem with an accent on strategic planning, cross-functional coordination, and data-driven campaign evaluation. Focus on negotiating partnerships, managing complex budgets, guiding local marketing teams, and solving complex business challenges across brand, product, communications, and legal functions.
Location: Taipei, Taiwan; work-from-home arrangement may vary depending on the business team's work
Company
Binance operates a global blockchain ecosystem offering cryptocurrency trading, financial services, payments, education, research, institutional products, and Web3 features.
What you will do
- Identify, evaluate, and negotiate brand partnership opportunities aligned with business objectives.
- Develop partnership strategies, activation plans, annual marketing plans, and channel strategies.
- Collaborate with Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal teams.
- Set data-driven objectives, evaluate campaign performance, and manage global budgets and ROI.
- Share market intelligence, industry insights, and product knowledge with regional and local brand teams.
- Lead complex projects, improve marketing operations, and resolve key business challenges.
Requirements
- 5+ years of experience in brand partnerships and marketing.
- Experience in sports, music, entertainment partnerships, or sponsorships is preferred.
- Strong project management, strategic planning, communication, relationship-building, storytelling, and cross-functional collaboration skills.
- Creative, data-driven, proactive, resourceful, and comfortable working in a fast-paced environment.
- English and Mandarin bilingual proficiency is required to coordinate with overseas partners and stakeholders.
- Cryptocurrency industry experience or familiarity with Web3 and U.S. equities is advantageous.
Culture & Benefits
- Work with a global, user-centric organization and a flat structure.
- Work on fast-paced projects with autonomy and opportunities for career growth.
- Continuous learning in an innovative, results-driven environment.
- Competitive salary and company benefits.
- Work-from-home arrangement, subject to the nature of the business team's work.
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